På seminaret vil du få indsigt i og en bedre forståelse af kompleksiteter på det amerikanske life science-marked, stakeholders involveret i beslutningsprocessen, og hvordan du forbedrer dine chancer for succes på det amerikanske marked.

MedTech Bridge - som Medicoindustrien er partner i - har inviteret amerikanske eksperter fra RQR Partners, som har haft succes i den globale life-science branche, til at facilitere dagen.

Se programmet herunder.

Dagen foregår på engelsk.

Program

8:00 - 8:30 Coffee and networking

8:30 - 8:45 Introduction

The USA Healthcare spend is 100X larger than Denmark. How can I enter this market?

8:45 - 9:30 Healthcare is a choice not a right to the US patient 

The US is a consumer driven Healthcare market with significant patient costs, which is influenced by profit driven mentality of insurance providers, hospitals and clinicians. 

9:30 - 10:15 Health Insurance Landscape

While 85% of healthcare is supported by the government in Denmark, less than 50% is supported by the USA government. Profit and loss are as much of a concern as care. Understanding motive and money flow is essential to penetration, utilization and adoption. 

10:15 - 10:30 Break

10:30 - 11:15 Market Access; Penetration, Utilization, Adoption

Be prepared for a long process with significant challenges. Learning who the stakeholders are and gaining access will accelerate sales. 

11:15 - 12:00 Strategic Pricing: By User and Point Point of Care

What is the value of the problem you are solving, and who pays for it?

12:00 - 13:00 - Lunch

13:00 - 13:20 Recap of Morning Session

Consumers, Payors, Decision Makers and Pricing

13:20 - 14:00 Liability Protections and Watch-outs

6 Billion Dollars spent annually on malpractice claims in the US. There are ni monetary caps on the claims and the 75% is allocated to attorneys fees and administration.

14:00 - 14:45 Team Composition

In the USA, it is best practice to have allies and relationships with specialists practicing in regulatory, clinical, KOLs, Reimbursement, Legal, Marketing, Sales and Corporate Partnerships. 

14:45 - 15:15 Summary

Case study review of European companies who have successfully entered the US market.

15:15 - 15:30 Question & Answer Session

Tilmeld dig her

Tid og sted:

4. april 2019: kl. 08:00-15.30
DTU Business, Kollegiebakken 421C, 2800 Lyngby