Everybody is talking about innovation - innovative companies are reputedly more successful, create more profit and grow faster. But how can we transform words into real, measurable results?
"Innovation and Businesss Development for the Medical Device Industry" is a 2 month program designed in collaboration with Copenhagen Business School.
Project managers and staff in product development, business development, technology development, and marketing.
The overall objective of the program is to encourage innovation thinking, stimulate interaction and strengthen business, market, and cross-organisational understanding. The participants will gain knowledge and inspiration to continue working with theories and methods subsequently. More than one participant from each company is recommended, as the effect of the training increases when more colleagues work with and are familiar with the theories and methods used.
Program structure
The program consists of 3 modules of 2 days each.
For a detailed description of the modules click here.
Module 1: Innovation and Strategies
• Identifying and using opportunities for innovations
• Outsourcing innovation: When is virtual virtuous?
• Performing networked innovation for accelerated growth
• Designing and implementing a Growth Through Innovation process
Module 2: Users and Markets
• Integrating users in the product development process
• Organising customer involvement in innovation projects
• Segmentation for market leadership
Module 3: Projects and Product Strategies
• Managing value and cost in innovation projects
• Modularity in product and process design
Learning Methods
• Lectures
• Discussion of participants own issues
• Group work / case studies
The program requires approx. 15 hours preparation.
Course language
Due to the international composition of the faculty, English is used exclusively throughout the course.
Faculty
• Professor Finn Valentin, Dept. of Innovation and Organizational Economics, www.cbs.dk/staff/valentin
• Associate Professor Volker Mahnke, Dept. of Informatics,
www.cbs.dk/staff/mahnke
• Visiting Associate Professor Sigvald Harryson, Dept. of Innovation and Organizational Economics, www.cbs.dk/staff/sigvald
• Visiting Associate Professor Christoph Hienerth, Dept. of Innovation and Organizational Economics, www.cbs.dk/staff/christoph_hienerth
• Research Professor, Dr.rer.pol. Thomas Ritter, Dept. of Marketing, www.cbs.dk/staff/thomas_ritter
• Assistant professor Sof Thrane, Dept. of Operations Management, www.cbs.dk/staff/sof_thrane
• Visiting Professor, Ph.D. Ron Sanchez, Dept. of Innovation and Organizational Economics, www.cbs.dk/staff/sanchez
For further information please contact Training Manager Ingrid Klinth Holm,
